The words brand and branding are seen everywhere around in various contexts and with different meanings. So what exactly is a brand? A brand is a set of relations that a person (or group of people) makes with a company, product or service. What makes a product different from a brand? The following quote by Stephen King says it all.
“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly out-dated; a successful brand...
